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Inside One Designer’s Plan to Make Brand Logos More Eco-Friendly

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            Credit: Adweek

 

Ecobranding uses less ink without compromising the design.

 

Corporate logos are reproduced millions and billions of times, which means even the smallest logo tweaks can significantly change the amount of ink used. Now, one French designer has hatched an idea for a service to help redesign brand logos—indeed, the who brand-deployment process—to be more environmentally (and economically) friendly.

Sylvain Boyer, a creative director at Interbrand Paris, tells Adweek that he dreamed up the idea for a project called Ecobranding way back in 2013, when he was designing a multicolored birth announcement card for his first daughter.

“When a designer designs a logo for a major brand, this logo will be reproduced millions or billions of times, and all this has an ecological and economical impact.”

 

Read the full article here. 

 

By Tim Nudd for Adweek. 

 

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How to communicate about plastic and the seas around us

World Oceans Day was first ratified at the UN General Assembly on December 5, 2008 when June 8 was designated as the annual day for this celebration. The theme for this year is ‘Our Oceans – Our future’.

Today, for World Oceans Day, we are highlighting ideas about how to communicate effectively with your colleagues and your customers about the massive dangers associated with the accumulation of plastic waste. Sadly, we still have so much plastic in our oceans.

 

  1. Be inspiring

Inspire customers and business partners by showcasing durable and reusable solutions that are healthier for our communities and oceans. Inspire your community by showing people gathering together to clean up beaches. It’s important to personalise your message in order to stir emotions and inspire reactions to this pressing global problem.

 

  1. Show how animals or communities are hurt by plastic

Explain the linkage between marine well-being and plastic pollution. Plastic in our oceans has serious health and economic consequences

 

  1. Be proactive

Start an initiative such as lobbying for a ban on plastic bottles and containers at your local beach or park. Engage your community and encourage your colleagues, friends and neighbours to consider their individual environmental footprints. Community presence not only builds your brand image but it also helps to boost morale within your organisation. Read more about community involvement and going green here.

Visit the website PlasticOceans to learn more about plastic pollution in the oceans.

 

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Credit: Travindy

 

As part of our recent interview series with the National Geographic World Legacy Awards 2017 winners and finalists, we asked them:

How do you communicate with guests about responsible practices?

This post gathers the key lessons learned from the winners: Cayuga Collection from Costa Rica, Slovenia Tourist Board, The North Island Seychelles, The City of Santa Fe and The Lodge at Chaa Creek.

 

Hans Pfister, Cayuga Collection: The most successful way is to invite them to our “back of the house” tour. We hide nothing. We show them everything. They go on a 2 hour tour of hotel and see the kitchen, laundry, staff areas, storage facilities, treatment plants, etc. We teach them what it means to be a sustainable hotel or lodge. They are usually blown away by this as they never have a chance to see the back of the house of a hotel, nor do they imagine the efforts that go into being sustainable. If they don’t have time for that, we also do evening presentations or they can read about our efforts in our guest book or online.

 

Lucy Flemming, Chaa Creek: More than just communicate to guests, we have always endeavoured to actively involve visitors in our approach to responsible tourism. For example, during tours of onsite attractions like our Belize Natural History Centre, Butterfly Farm, Maya Organic Farm, Medicinal Plant Trail, and guided nature walks, cultural tours, village visits and other nature-based activities, we both explain our efforts, and encourage feedback.

We have found that by involving guests, they are eager to provide their own ideas and experiences, and over the years they have contributed to our efforts in this area. Also, though initiatives such as “Pack-a-Pound”, where guests are encouraged to add a pound or more of school supplies for disadvantaged students to their luggage, or post when they return home, they create an interaction that enhances their travel experience and builds bridges between overseas visitors and local schools and communities.

In short, we strongly believe that, to be effective, sustainable tourism involves a partnership between guests, local communities, and ourselves.

Read more statements from the National Geographic World Legacy Awards 2017 winners and finalists here.

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The slogan “For The Planet” is projected on the Eiffel Tower as part of the United Nations Climate Change Conference in Paris in December 2015. Francois Mori/AP

 

Representatives from 196 nations made a historic pact on Dec. 12, 2015, in Paris to adopt green energy sources, cut down on climate change emissions and limit the rise of global temperatures — while also cooperating to cope with the impact of unavoidable climate change.

The agreement acknowledges that the threat of climate change is “urgent and potentially irreversible,” and can only be addressed through “the widest possible cooperation by all countries” and “deep reductions in global emissions.”

But how deep will those reductions be — and how soon, and who’s paying for it?

Here are some key figures from the final agreement.

By Camila Domonoske from The Two Way

 

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By Dr. Peter Tarlow from Tourism & More

 

Credit: Tourism & More Inc.

 

TOURISM & MORE’S

 

“TOURISM TIDBITS”

June 2017

Some of the Best Practices in Tourism Security, Risk Management and Crisis Recovery, Part 1

 

This June we shall be holding the 23rd Annual Las Vegas International Tourism Safety and Security conference and in honor of our conference, this month’s Tourism Tidbits focuses on issuesT of security and safety. 

Although the public, media, and politicians expect continuous 100% safety and security, reality is that total security does not exist.  What is true of the non-tourism and travel world is even more so in the world of travel and tourism. Not only are tourism and traveling security problems often more challenging, but the traveling public can also easily be frightened, and in the case of leisure travel decide simply not to visit a specific locale.  Furthermore, many tourism professionals are frighten by the topic and provide more lip service to the subject than real substance.

To help you think through some of the issues and finds methods to confront these ever changing challenges, Tourism Tidbits presents you with the following ideas for your consideration: 

-Never forget that all travel security and safety begins with a sense of hospitality and caring.  Customer service is the foundation of any security program. Employees need to remember that they should not treat others in a way that they would not want others to treat them.  Customers are not the enemy; they are the industry’s raison d’être.  From the moment a traveler leaves his/her home until the moment that s/he returns the industry needs to project an image of we care, of creating an environment in which customers know that they are not prisoners or cattle but respected guests.

-Understand that in most cases (drugs being a major exception) acts of crime and acts of terrorism are different.  It is rare that poverty is a root cause of either crime or terrorism, and the two social illnesses have a very different interaction with tourism.  Crime has a parasitic relationship with tourism that is to say if there is no tourism then there is no tourism crime.  Although, terrorists may use crime as a means to fund their projects, their ultimate goal is the destruction of tourism and the economic prosperity that it produces around the world.

 
-The most effective security is proactive rather than reactive. This means find ways to layer your security and be aware of where the security weaknesses may be.  Know your property layout and remember that there are no 100% safe places in any building Use combinations of a physical security presence plus technology, such as surveillance, makes sure all your bases are covered. 


-Know local laws!  Hoteliers must know their responsibilities for security within local laws and regulations. Knowing whether issues would result in criminal or civil liabilities can influence security protocols.  Be aware of terror trends: Not every attack is the same.  Over the past several years, many terror events have “evolved to be locally inspired or involve locally trained citizens”.  The newest “trends” in attacks against hotels are small-scale, high-body-count attacks that draw global media attention. Nevertheless, do not forget that terrorism is ever changing and what is true this year may be different next year.

-Partner Simple partnerships with local law enforcement are an easy, low-cost way to keep security top of mind. Invite your local police to spend a night in the hotel or have dinner there.  The better the police understand the property’s security and emergency protocols and see the capabilities, the faster they can react in case of an emergency or advise you on simple solutions as to ways to stop and attack before it occurs. Ask your police department to educate hotel staff on what their own capabilities are and what emergencies they can and cannot handle.  Then develop a formal plan with the local police department and be sure that they have a copy of the plan

-Tourism security does not exist in a vacuum.  That means that tourism security is part of the overall local environment.  If a particular city is not safe, then eventually that insecurity will impact the local hotels, attractions and transportation systems.  What that means is that the tourism industry needs not only to ask for protection but also that it needs to work with local community leaders to bring down the overall crime rates.  For example, communicate with local organizations that seek to lower crime rates.  The bottom line is that what takes place outside of the hotel impacts what occurs inside of the hotel. Regular meetings between government officials, tourism officials, and local managers can save time and lives, and it can reduce from what might have been a major incident into a minor one.   In today’s world security not only adds to the bottom line, it can be a major marketing tool.


-Have multiple plans in place prior to an event and not after the event.  In cases of crises, crisis management is essential, but tourism and travel officials need to ask themselves if the crisis might have been lessened in its severity or even avoided if they had had good proactive risk management plans.  Crises come in all sorts of sizes.  A terrorism attack is a crisis on a large scale, but there are a million small inconveniences that government regulators have imposed on tourism that have created a sense of continual mini-crises.  When tourists need to factor terrorism hassles into their travel plans, many people may choose other methods of communication, leaving the industry in a business crisis. The bottom line is that many small personal crises may produce large industry crises.

-In an age of insecurity tourism officials must make sure that their security agents are not only well trained in every aspect of security including the customs and cultural habits of their customers, but also well paid.  For example, some cultures tend to be more trusting than others and different cultures may have distinct patterns for what is acceptable or not for female guests. It is essential that tourism management develop security patterns that meet not only the local environment but also meet the cultural needs of their guests. In a business climate as unstable as the current one, it is essential that security personnel be the best, that they receive regular news updates, and be able to act not only quickly, but in a caring and professional manner with travelers.  It does no good to have people well trained and then leave the field because of low pay.

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A special reminder: The XXIV International Las Vegas Tourism Security and Safety Conference is June 12-14.  To register please visit: www.touristsafety.org

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Credit: Shutterstock

 

There’s a big lie about plastic — that you can throw it away. But that’s not true; there is no “away.”

Plastic bottles, plastic bags, snack wrappers, foam takeout containers, foam coffee cups, packing materials: these common, everyday items make up 85% of our waste stream. These items aren’t biodegradable and our ability to recycle them is limited.

 

This societal reliance on throw-away plastic is strangling our environment — particularly our waterways.

More than eight million tons of plastic are dumped into the world’s oceans each year, where it kills animals and fouls waterways and beaches. This isn’t the work of careless litterbugs at the beach. Over 80% of ocean plastic comes from land-based sources. Even if you live inland and take care to properly dispose of your trash, there is a good chance some of your plastic waste has found its way to the sea.

 

Consider the American Great Lakes, where 80% of the litter along the shorelines is plastic. That trash doesn’t stay put — it flows through the canals and river systems through the St. Lawrence Seaway and into the Atlantic Ocean. A takeout container that blows off a Chicago landfill can wind up off the coast of Africa.

From there, the damage gets far worse. Once in the ocean, plastic eventually breaks into micro-particles that cause toxins to enter the food chain.

A single discarded piece of plastic breaks down into millions — and these bits are mistaken for food and ingested by even the smallest organisms on the oceanic food chain. Contaminated zooplankton feed on phytoplankton, which are fed on by small fish, who are fed on by squid — and so it goes on up to our dinner plates.

 

Read the full article here.

 

By Julie Anderson from Los Angeles Time

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Voluntourism. It sounds like a beautiful way to combine service and travel. Indeed, many volunteers are flocking to countries, usually for short periods, to Asia and Africa to help children, to save endangered animals or to build houses and schools.

 

However, this form of tourism arguably does more harm than good. It is suggested that voluntourism perpetuates stereotyping, creates dependence on aid and aggravates symptoms of neo-colonialism.  

 

When conducted correctly, however, your community, NGO, or business may benefit from voluntourism. Your organisation needs to stand out from the industry that makes profits from the poverty of local communities in order to have a promising future.

 

Here are some suggestions on how to make the best of your voluntourism initiative:

 

  1. Find your match

Balance the motives of the potential volunteer with those of your company. It is not beneficial to employ volunteers who just want to pad their CVs. Give preference to those who are willing to contribute more time, remembering that it takes some time for a person to settle into a role and on that precious resources are often spent training or wasted in high turnover situations.

 

Do not work with young people who are eager to save a whole community but rather those who are willing to learn from a different culture and who are aware that they are not coming as a type of ‘superhero’.

 

  1. Preparation is key

One of the most important success factors is to match the expectations of the volunteers with your standards. To guarantee a successful tenure, consider hosting a preparation meeting. It is not only important to brief the volunteers about risks and expectations but also about the culture and history of the destination. This will help them to understand the community prior to arrival. Follow up on this meeting with regular discussions during their stay.

 

  1. Community involvement

Remember that the community is also a key stakeholder in voluntourism. To create a lasting and positive impact, match the communities’ expectations with that of your organisation and volunteers. Gather ideas on how a volunteer may engage with the community and where a helping hand is needed. Discuss how voluntourism projects may benefit the community in the longer term. It is also helpful to communicate motives and cultural differences of the volunteers.

 

 

Voluntourism is a controversial subject. It is thus imperative to make special considerations for your programming to create a win-win situation for all parties involved: your volunteers, community and organisation. If undertaken correctly, this form of tourism can be very rewarding and make a contribution to world peace and mutual understanding.

 

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Credit: World Economic Forum.

Many urban centers, like Shanghai and Shenzhen, have gone from modest fishing villages to booming megacities.

 

China is rapidly urbanizing. More than half of China’s population now lives in cities, and over 100 Chinese cities have over 1 million people each.

Many urban centers, like Shanghai and Shenzhen, have gone from modest fishing villages to booming megacities. Others have become mega-ghost cities — high-tech (often luxury) urban centers that fail to attract many residents.

Here’s a look at some of China’s largest real estate developments that will change its cities even more.

 

By Leanne Garfield from World Economic Forum

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Credit: Shutterstock

 

Biodiversity and Sustainable Tourism

 

This theme has been chosen to coincide with the observance of 2017 as the International Year of Sustainable Tourism for Development as proclaimed by the United Nations General Assembly in its Resolution 70/193 and for which the United Nations World Tourism Organization is providing leadership.

Biodiversity, at the level of species and ecosystems, provides an important foundation for many aspects of tourism. Recognition of the great importance to tourism economies of attractive landscapes and a rich biodiversity underpins the political and economic case for biodiversity conservation. Many issues addressed under the Convention on Biological Diversity directly affect the tourism sector. A well-managed tourist sector can contribute significantly to reducing threats to, and maintain or increase, key wildlife populations and biodiversity values through tourism revenue.

Tourism relates to many of the 20 Aichi Biodiversity Targets. For some Targets (for example 5, 8, 9, 10 and 12) this is primarily about ensuring greater control and management to reduce damage to biodiversity from tourism. For others (1, 11, 15, 18, and 20) this is about pursuing the positive contribution of tourism to biodiversity awareness, protected areas, habitat restoration, community engagement, and resource mobilization. A further dimension is the better integration of biodiversity and sustainability into development policies and business models that include tourism, thereby supporting Aichi Biodiversity Targets 2 and 4.

Celebration of the IDB under this theme therefore provides an opportunity to raise awareness and action towards the important contribution of sustainable tourism both to economic growth and to the conservation and sustainable use of biodiversity. Furthermore, the theme also provides a unique opportunity to contribute to ongoing initiatives such as the Sustainable Tourism Programme of the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns and to promote the CBD Guidelines on Biodiversity and Tourism Development.

We invite Parties and organizations that have already initiated national plans for activities to celebrate the International Day for Biological Diversity to keep the Secretariat informed of such plans and other noteworthy activities organized by NGOs or other organizations so that they may be included in these pages.

Read the notification here.

By the Convention on Biological Diversity

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PATA members are invited to submit entries for the 2017 Skal International Sustainable Tourism Awards. The awards programme features one new category – Tourism Destinations – as meaningful support to the UNWTO’s ‘International Year of Sustainable Tourism for Development’.

 

Any organisation is invited to submit entries. Membership of Skal is not a required and there is no charge for participating in these prestigious awards. Deadline for entries is 30 June.

 

PATA Chief of Staff Dale Lawrence is also President of Skal International Thailand. He said, “This is a fantastic opportunity for public and private sector organisations to display publicly their support for the principles and objectives of sustainable tourism. I commend this awards programme to all PATA members.”

 

The awards will be presented at the Skal International World Congress in Hyderabad on 6 October.

 

More details at: https://www.skal.org/en/sustainableguidelines

 

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