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The business case for sustainability and social responsibility: employees in the spotlight

Today there is an undoubtedly a strong business case for sustainability and corporate social responsibility. This social responsibility includes the management of the relationship between social responsibility programmes and employees.

Companies whose employees are fully invested in and engaged with their programme are witnessing increases in employee productivity traceable to deeper kinship with customers and strengthened loyalty. Along with increased satisfaction, this relationship can decrease turnover, attract best talent, and subsequently have a positive impact on earnings and overall business success in the long term.

Companies that have corporate social responsibility programmes are also very attractive to younger generations. For example, in research conducted by Salt, Generation Z actually “expects their employers to make money by including social and environmental factors in their business decisions.”

Remember that employees are an important stakeholder and should also benefit from your sustainability programme. If they are benefiting, then you will certainly have a very strong business case for sustainability.