At Collision, which calls itself “North America’s fastest-growing tech conference,” former United Nations climate chief Christiana Figueres threw down a challenge to tech titans: move the world from incremental to exponential action on climate change.
Most significantly, the biggest influence the tech sector can have is not on its own emissions or even those of its suppliers—it is, after all, just 2-2.5 percent of global emissions. Tech titans are the interface with global consumers and citizens. On a daily basis, Alphabet, Amazon, Apple, Facebook, and Microsoft influence the behavior of billions of people—the world’s middle classes and the world’s businesses.
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