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Sustainability and Social Responsibility Committee



The PATA Sustainability and Social Responsibility Committee (SSRC) is a committee composed of PATA members passionate about sharing the successes and failures in implementing sustainability techniques, and creating new initiatives that seek to ensure tourism makes a positive impact. This committee aims to find responsible ways to maintain our cultural and natural resources – and the very reason that we travel. Members of this committee include representatives from academia, aviation, hospitality, media, private sector, and development/NGO sectors.

To provide guidance to PATA for enhanced sustainability and social responsibility practices and outcomes for the purpose of mainstreaming sustainability in the tourism sector


  1. To engage PATA members, facilitate dialogue, and identify key global and regional (Pacific Asia) tourism-related SSR issues
  2. To help identify, generate, and share relevant SSR knowledge to members, the sector, key stakeholders and globally as relevant
  3. To recommend key SSR strategies and actions for PATA to advocate, engage stakeholders, and improve conditions of the sector
  4. To review, recommend and evaluate PATA SSR strategic partnerships and alliances that will contribute to improvements in tourism related SSR issues
  5. To identify and help generate and facilitate PATA SSR projects, events and other educational initiatives in alignment with recommended advocacy issues
  6. To recommend operational methods and measures to PATA for enhanced SSR organizational practices
  7. To facilitate, communicate and coordinate activities of SSR special topic working groups or sub-committees established from time to time.
SSRC Meeting, Negombo, Sri Lanka, May 2017

SSRC Meeting, Negombo, Sri Lanka, May 2017

SSRC Meeting, Macao SAR, September 2017

SSRC Meeting, Macao SAR, September 2017


Next SSR Committee meeting:

Date: Saturday, May 11, 2019
Time: 13:00-14:30

Location: Cebu, Philippines
Venue: Radisson Blu Cebu, San Cristobal, Level 2


Chair: Mr. Stewart Moore, CEO, EarthCheck, Australia; Executive Director, APEC International Centre for Sustainable Tourism

Sustainability and Social Responsibility Committee

Stewart Moore is the founder and Chief Executive Officer of EarthCheck and the Executive Director of the APEC International Centre for Sustainable Tourism. EarthCheck is a Brisbane based environmental management and advisory company which now operates in over 70 countries across 32 industry sectors in six languages.

Stewart is a NIES accredited business consultant and specialises in sustainable tourism planning, destination management and marketing, business development and all issues to do with enterprise and product development.

He is a fellow of the Financial Services Institute of Australia and the Australian Tourism Research Institute and has over 25 years of experience in tourism operations and consulting to both the private and public sector in the Asia Pacific region.

In 2013 Stewart was named in the Global list of the top 100 sustainability professionals (ABC Carbon Singapore).

He served on the Tourism Forecasting Council of Australia for ten years and
was Chairman of the Pacific Asia Travel Association in Queensland for eight years. He is on the Advisory Board for the Griffith University Institute for Tourism and is Chairman of the National Centre for Studies in Travel and tourism.

Stewart has a Masters of Regional Science specialising in tourism planning and sustainable development, a Bachelor of Regional and Town Planning (Honours) and has completed post graduate studies in Finance and Investment from the Financial and Services Institute of Australia (FINSIA); Conservation and Heritage from the Institute of Advanced Architectural Studies, University of York, U.K.

He has authored a wide range of books and publications in the areas of destination management, risk and crisis management, strategic and regional planning and product development.

Vice Chair: Mr. Oliver Martin, Partner, Twenty31, Canada

Sustainability and Social Responsibility Committee

A stakeholder engagement specialist with 15+ years of international experience working with leadership
organisations, Oliver is an expert in the design and execution of research to identify innovations in marketing and reputation strategy. At Twenty31 he works closely with senior leadership teams to measure competitive performance and brand resonance and navigate the sustainability agenda. He also consults for Insignia Marketing Research and directs various brand consulting engagements including for Banff Lake Louise Tourism, Dubai Tourism & Commerce Marketing, Tourism Toronto and Tourism Victoria.

Oliver was formerly with reputation and sustainability consultancy GlobeScan where he led thought leadership and stakeholder engagement projects for numerous multinational/multilateral organisations including Asian Development Bank, BBC World Service, Intel and Rio Tinto. He was also the co-facilitator of the world’s first major business crowd-sourcing forum, the Unilever Sustainable Living Lab, to identify practical solutions to sustainability challenges.

Oliver has served as the Associate Director of the Pacific Asia Travel Associations’ Strategic Intelligence Centre. In addition to co-managing the Centre, Oliver was a frequent panellist on CNBC Asia’s morning business programme. Oliver started his career at the Canadian Tourism Commission where he worked in progressively senior positions in planning, marketing and the Office of the President & CEO.

Oliver holds a Graduate Certificate in International Marketing from University of Toronto and an undergraduate degree in Economics and International Politics from Wilfrid Laurier University. He sits on the Board of Directors of Oxfam Canada.

Committee Members:

Dr. Susanne Becken

Professor of Sustainable Tourism, Griffith University, Australia

Dr Susanne Becken is the Director of the Griffith Institute for Tourism and a Professor of Sustainable Tourism at Griffith University, Australia. Susanne has led several government-funded research programs, and has also undertaken a broad range of consultancy work in New Zealand, Australia, Fiji, Samoa, Tunisia and for global organisations, such as the UNWTO, UNISDR and UNESCO.

Susanne has widely published on the topics of sustainable tourism, climate change, energy use, tourist behavior, environmental policy, and risk management. She was a contributing author to the Fourth and the Fifth Intergovernmental Panel on Climate Change Assessment Reports. Her work on carbon emissions in tourism led to the first and most comprehensive carbon calculator for travel; it is still used by the CarboNZero program in New Zealand.

Part of Susanne’s work is to provide advice to industry and policy makers. In 2015/16, she was an invited expert on Queensland’s Great Barrier Reef Water Science Ministerial Taskforce. She is also a member of the Air New Zealand Sustainability Advisory Panel. Susanne is on the editorial boards of Annals of Tourism Research, Journal of Travel Research, Journal of Sustainable Tourism, Journal of Policy Research in Tourism, Leisure and Events, Tourism and Hospitality Prospect (China), and the Tourism Review.

Dr. CSustainability and Social Responsibility Committee: Chris Bottrillhris Bottrill, Dean, Faculty of Global and Community Studies and School of Tourism, Capilano University, Canada

Chris Bottrill is Dean of the Faculty of Global and Community Studies at Capilano University in North Vancouver, Canada. He holds a PhD in tourism network and destination development and he has over 20 years of experience in over 50 tourism management and development projects around the globe. His specializations include community and rural tourism development, sustainability, destination and product development and he has taught in these subjects at universities in the USA, Canada, New Zealand, and Austria. Current and recent activities include directing the acclaimed PATA supported Vietnam Community Tourism project aimed at protecting ethnic hill tribe culture through tourism, completing the PATA and World Indigenous Tourism Alliance (WINTA) project: Human Rights and Indigenous Tourism, directing a four–year community tourism project in Paraguay, and facilitating a multiple stakeholder engagement project for sustainable tourism development in Dar es Salaam, Tanzania. Chris is also Chair of the Human Capital Development Committee, and a member of the PATA Foundation Board of Trustees.

Mr. Mark Evidente

President, TwoEco, Inc.

Mark is an interdisciplinary policy and planning professional, specializing in sustainable tourism development.

He is President of TwoEco, Inc., a consulting firm for sustainable tourism development, and has advised tourism projects with a total value of USD 4 billion, in both public and private sectors, including tourism master plan and business plan preparation, product development, and sustainability and disaster risk assessment.

He also serves as President of the Heritage Conservation Society (HCS Philippines), a non-profit that advocates for conservation of Philippine heritage in the built environment. He has pushed for reform in national policy and proposed new legislation, and successfully secured the designation of key structures in the Manila.

He holds a master’s degree from Yale University in environmental management, and law and political science degrees from the University of the Philippines. He is licensed to practice both law and environmental (urban and regional) planning in the Philippines.

He has worked in one of the Philippines’ leading law firms, SyCip Salazar Hernandez & Gatmaitan, and in government, drafting the Tourism Act of 2009, under Senator Richard Gordon. He has consulted for the Department of Tourism, Department of Environment and Natural Resources, and the Tourism Infrastructure and Enterprise Zone Authority.

Mr. Graham Harper

Regional Manager, Buffalo Tours, Thailand

Graham is Chair of Buffalo Tours Responsible Travel Advisory Group. With a background in education for sustainability, community development and project management, he brings a unique skill set and vision to one of Asian’s largest travel providers. He leads Buffalo’s Educational Travel team of “community change-makers” creating unique community-based and responsible travel projects across Asia.

After 12 years teaching, and a passion for community-based learning that allow students to experience the world ‘through the eyes of another’, he left the classroom in 2000 to complete a Masters in Environmental and Development Education. In 2004 Graham joined Mekong Institute as Training and Research Manager to support development projects throughout the Greater Mekong Sub-region. Wanting more of a sustainable, grassroots approach, Graham joined the private sector in 2007 as a social entrepreneur. Through his work with Buffalo he has created community-based educational travel projects in Cambodia, Indonesia, Lao, Thailand and Vietnam. Each year Buffalo projects puts hundreds of thousands of dollars directly into remote, rural communities through poverty alleviation, cultural preservation and infrastructure initiatives.

Sustainability and Social Responsibility CommitteeMr. Moosa Zameer Hassan

Deputy Director General, Planning Division, Ministry of Tourism, Republic of Maldives

Moosa Zameer Hassan is currently the Head of the Planning Division of the Ministry of Tourism, responsible for overseeing Planning, Development, Statistics & Research, Industry HR and International Relations sections of the Ministry.

Zameer was instrumental in coordinating the formulation of the Maldives Fourth Tourism Master Plan (2013-2017) and has represented the Ministry at various government and international forums.

Zameer completed his Bachelor of Science (Hons) degree in Environmental Science from the Faculty of Social Sciences in Bristol University of the West of England, UK in 1997 and studied for his Masters in Urban and Regional Planning (MURP), specializing in Tourism Planning from the Faculty of Architecture and Environmental Design at the International Islamic University Malaysia (IIUM).

Sustainability and Social Responsibility Committee

Mrs. Rika Jean-François 

Commissioner ITB Corporate Social Responsibility

Rika holds a Master Degree in Social Anthropology and Iranian Studies with an expertise on ethnic identities, sustainable development and diversity issues from the Free University of Berlin.

She started to work and become fond of tourism as a tour guide in Greece, while studying at the University of Crete and as an incoming agent in Athens. Coming back to Germany she became counselor at the University’s International Academic Exchange Office and travelled as a researcher to Iran, Malawi and Haiti.

Ms. Jean-François obtained an additional qualification in Quality Management, working on the evaluation of development aid workers’ education for the German Development Service. Since 2004 she has been with Messe Berlin and vitally helped developing ITB’s Corporate Social Responsibility. As ITB’s Commissioner of CSR she is a passionate speaker at sustainable tourism events internationally. It is her aim to help to bring sustainable tourism standards into mainstream tourism. She has also spearheaded ITB’s implementation of the LGBT travel segment and became board member of IGLTA (International Gay&Lesbian Travel Association) as well as of the IGLTA Foundation. She is a jury member of international responsible tourism contests as the ITB National Geographic World Legacy Awards, the TO DO! Awards and the Toura d’Or Film Contest for Sustainable Tourism and is member of the PATA (Pacific Asian Travel Association) Sustainability Committee. At ITB, she is also responsible for South Asia (with emphasis on India) and the Pacific region, and is chief coordinator of ITB’s Partner Country program.

Mr. Naut Kusters

General Manager, Travelife for Tour Operators

Naut Kusters has been a leader in promoting sustainability in tourism since 1993 when he founded the European Centre for Eco and Agro Tourism (ECEAT), a European not for profit organisation promoting and marketing sustainable tourism among small scale rural accommodations. In 2004, Naut co-founded of the European VISIT association, uniting existing ecolabels in the accommodation sector. In 2007 Naut established in close co-operation with the European tour operator associations the Travelife Management and Certification programme for Tour operators and Travel agencies which he is still managing. Naut is also one of the founding members of the Global Sustainable Tourism Council (GSTC). Naut holds a masters degree in environmental science and social forestry from Wageningen University.

Ms. Tammy Marshall

Founder, The B Hive

Tammy Marshall is the Founder of The B Hive – a business transformation consultancy that specialises in the Travel, Tourism, Hospitality, Leisure and Entertainment sectors. The B Hive, focus is helping people and businesses to transform, perform, grow and innovate their way to ongoing success, so that they can future proof themselves against digital disruption and the rate of technological change.

With more than 25 years’ experience in travel and tourism, she’s played a leading role in propelling the sector into its current state of dynamic modernisation, most notably through her successes in launching and embedding experiential travel as a globally relevant offer.

Tammy has held C-level positions and executive roles at TFE Hotels, Carnival Australia, P&O Cruises, AAT Kings/Inspiring Journeys, Contiki and more. Today, as the founder of the B Hive, she is solidly focused on helping people and businesses to future proof themselves through a focus on business optimisation, growth and innovation initiatives.

Tammy holds a Master of Business Administration, a Graduate Diploma in Business Administration and a Bachelor of Business – Management from Queensland University of Technology (QUT). She is a member of the Australian Institute of Company Directors (AICD) and the Australian Institute of Management (AIM) and is part of the Laureate Torrens Australia University Industry Advisory Board.

Tammy is the official Hospitality & Tourism Industry Advisor for Slingshot – Australia’s only Corporate Accelerator Program, she is also Australia’s Ambassador for the World Innovation Forum and is regularly engaged as a keynote speaker and presenter at various events.

Sustainability and Social Responsibility CommitteeMr. Willem Niemeijer

Founder & CEO, Khiri Group

Willem has had a passion for travel since a solo bicycle trip around The Netherlands when he was just eleven years old. In his early years, he worked several jobs both after school and on weekends. His interest in business quickly took over from classroom learning. He worked for a neighbor’s shop, where he did everything from selling televisions to delivering washing machines. These experiences laid the foundation for his entrepreneurial future.

In 1987, he took a job with a Bangkok-based travel company. The job accelerated his love for the convergence of travel in Asia and entrepreneurship. The 1990s was an era of great change for Indochina as it further opened to foreign travelers. Willem founded Khiri Travel at the end of 1993 with the vision of creating a travel company delivering Thailand and emerging Indochina as “4 countries, 1 destination”. Khiri Travel’s first six years, like any startup, were filled with both challenges and great fun. More importantly, however, it was during this time that his experiences solidified his belief that giving back to the local community was necessary for Khiri Travel     to thrive as a responsible business in developing countries. Khiri Travel partners with GSTC-approved certification agencies, such as Sustainable Travel International (STI) and Travelife to continuously improve its responsible business practices.

As the company continued to grow, Willem founded Khiri Reach, Khiri Travel’s charity raising awareness and funds to support organizations and projects that lack resources. Khiri staff from sixteen offices across eight countries volunteer to support Khiri Reach. To date, Khiri Reach has adopted twelve projects that help underprivileged communities, promote animal welfare, protect local heritage and steward the environment.

Willem is now the Founder & CEO of Khiri Group, an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia.  Khiri Group distinguishes itself by sharing authentic experiences that are grounded in the cultural richness of Asia.

Willem is married and has two daughters. He speaks Dutch, English and Thai.

Ms. Maeve Nightingale, Senior Programme Officer for Mangroves of the Future Programme, IUCN

Ms Maeve Nightingale has more than 20 years of international experience working with International Development Organizations, providing technical advice, managing projects, monitoring and evaluation, implementing integrated and participatory approaches, facilitating capacity building and supporting institutional strengthening.

Her areas of expertise include: the ecosystems approach, aquatic resources management, integrated coastal management, sustainable tourism, small-scale fisheries, biodiversity, climate change, gender mainstreaming, sustainable livelihoods development with experience in Asia covering: Cambodia, Indonesia, Philippines, Thailand, Viet Nam, Myanmar, Sri Lanka, Maldives, India, Bangladesh, Pakistan.

Maeve leads the Private Sector Engagement, Capacity Development, and Gender and Environment components of the MFF programme, as well as having a technical advisory role to other IUCN regional programmes on these subjects. Maeve participated as a speaker in the 2015 PATA Academy providing background and case studies to facilitate discussions on concepts and practical challenges of achieving sustainable coastal tourism in the Asia regional context.

Maeve joined MFF in February 2013 having lead IUCN’s Regional Coastal and Marine Programme under the Ecosystems and Livelihood Group since August 2007. During this time she managed several large regional and national coastal management projects in Sri Lanka, Thailand and Indonesia, and provided technical support for a number of IUCN and MFF projects in multiple other countries.

Maeve holds a BSc degree in Marine and Freshwater Ecology from the University of London Queen Mary College and an MSc in Fisheries Management and Aquaculture from the University of Bangor, North Wales. Before joining IUCN, she worked in the field of coastal ecosystems management for 13 years, through various government, non-government, and international development organizations in the UK, Philippines, Cambodia, Indonesia, Viet Nam and Ghana.

Mr. Jens Thraenhart

Executive Director, Mekong Tourism Coordinating Office (MTCO)

Jens Thraenhart was appointed by the tourism ministries of Thailand, Vietnam, Cambodia, Laos, Myanmar, and China (Yunnan and Guanxi) to head the Mekong Tourism Coordinating Office (MTCO) as its Executive Director. The Mekong Tourism Coordinating Office (MTCO) is an inter-governmental body to promote the Mekong region as a single tourism destination, and foster responsible tourism development in the Greater Mekong Subregion. In his tenure, he digitised the organization, introduced new programs and initiatives to drive engagement with industry stakeholders, and was recognised with three prestigious awards for innovation and design for the new website He has consulted for many global companies, including European Travel Commission, Tourism Vancouver, Tourism Whistler, Banff Lake Louise Tourism, Travel Alberta, Tourism Malaysia, Atout France, Australia Tourism Warehouse, Small Luxury Hotels of the World, Mandarin Oriental Hotel Group, Fiesta Americana Hotels & Resorts Mexico, Prestige Cruise Holdings (now Norwegian Cruise Lines), Swire Hotels, Dusit International, Shinta Mani Hotel Cambodia, Pacific Asia Travel Association (PATA), and the World Tourism Organisation (UNWTO).

Educated at Cornell University with a Masters of Management in Hospitality.

A dual citizen of Germany and Canada, Jens now lives in Bangkok/Thailand.

Mr. Jason Wang

COO, Global Tourism Economy Forum (GTEF) & Executive Director of Global Tourism Economy Research Centre (GTERC)

Before joining the GTEF/GTERC team in 2015, Jason was working for the United Nation’s World Tourism Organization (UNWTO) from 2007 to early 2015. In his early days in UNWTO, Wang set up the first UNWTO ST-EP (Sustainable Tourism, Elimination of Poverty) project in China. He was also the coordinator for tourism affairs in China and South Asia. His career highlights cover the organization of the Annual UNWTO/PATA Forum on Tourism Trends and Outlook, and the establishment of UNWTO Observatories on Sustainable Tourism Development. Jason was also in charge of resource mobilization for South/South collaboration, and coordinated several tourism researches and studies.

Before joining UNWTO, Jason was the Protocol Officer of Guizhou Provincial Foreign Affairs Office, his major responsibilities were the organization of International Events, coordination of the official visits by state leaders, senior diplomats and foreign investors; He also provided countless interpretations services for state/Provincial leaders.

Throughout his career, Jason received various trainings from Oxford Leadership Academy, Belgian Federal Ministry of Civil Servants, Finance & Agriculture, Civil Service Collage Directorate in the UK, and the Governments’ Center for Management and Policy Studies in the Netherlands; He also received Administrative Management training in the USA, Modern Administrative Management training in Dusseldorf, Germany, Urban Management training in Australia/New Zealand, and Protocol Management Training in the Chinese Ministry of Foreign Affairs.

Jason graduated fromthe Department of Economics and International Development of the University of Bath, United Kingdom, and holds a Master Degree in International Development. He was awarded Chevening Scholarship by the Foreign and Commonwealth Office of the United Kingdom in 2004.

Mrs. Nichapa Yoswee

Director, MICE Capabilities, Thailand Convention & Exhibition Bureau (TCEB) 

Nichapa Yoswee is a visionary professional with more than 30 year experiences as top executive in Meetings and Business Events Industry with unique catalyst of professionalism capability, empathy and resilience. She is a high level strategist and policy thought-leader. In her current capacity as Director of Thailand Convention and Exhibition Bureau (TCEB), she has developed and enforced the National Strategic Development Policy and Framework for MICE Industry of Thailand and the Sustainability Master Plan to drive Thailand to be Asia’s Preferred MICE Sustainable Destination.

She has appointed by Ministry of Education to be a President of Vocational Manpower Development Sub Committee for MICE business and also represented Thailand as committee in various global MICE associations and federations.

Currently she is sitting as Chair Lady of ASEAN MICE Venue Standard (AMVS) Task Force and being active committee in both Sustainable and Education committee of UFI, the Global Association of the Exhibition Industry.

She is a well-known speaker in international forum on sustainable development and MICE related sectors as well as an active driver in country’s numerous public services/CSR campaigns.