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Charter & Traveller’s Code


The Pacific Asia Travel Association will, by example and facilitation, provide leadership towards the achievement of environmental and economic sustainability, cultural preservation and social responsibility by the travel and tourism industry in the Asia Pacific region.


PATA pledges to:

  • Promote and recognise best practice in sustainability and corporate social responsibility
  • Ensure that PATA events achieve the highest standards of social responsibility and, in turn, create minimal negative environmental impact
  • Advance the role of tourism in poverty alleviation, social cohesion, cultural awareness and the preservation and maintenance of human dignity
  • Identify and promote the adoption of mechanisms, guidelines and practices to better measure, manage and reduce environmentally harmful impacts and resource depletion
  • Establish, undertake and promote education/ training programmes and knowledge exchange networks aimed at achieving best practice management and operation of travel and tourism activities
  • Establish alliances and partnerships with appropriate organisations that strengthen the effectiveness and expand the reach of PATA’s environmental and social responsibility programmes
  • Encourage investment and development of services and infrastructure that minimise adverse environmental impact, support social advancement and community engagement and promote cultural authenticity and preservation


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Photo Credits: Chi Lo, PATA


Traveller’s Code

PATA Traveller’s Code

Sustaining Indigenous Cultures

“Travel is a passage through other people’s lives and other people’s places.”

Photo Credit:

Photo Credit:


  1. Be flexible: Are you prepared to accept cultures and practices different from your own?
  2. Choose Responsibly: Have you elected to support businesses that clearly and actively address the cultural and environmental concerns of the locale you are visiting?
  3. Do Your Homework: Have you done any research about the people and places you plan to visit so you may avoid what may innocently offend them or harm their environment?
  4. Be Aware: Are you informed of the holidays, holy days, and general religious and social customs of the places you visit?
  5. Support Local Enterprise: Have you made a commitment to contribute to the local economy by using businesses that economically support the community you are visiting, eating in local restaurants and buying locally made artisan crafts as remembrances of your trip?
  6. Be Respectful and Observant: Are you willing to respect local laws that may include restrictions of your usage of or access to places and things that may harm or otherwise erode the environment or alter or run counter to the places you visit?


The PATA Traveller’s Code was approved by the PATA Sustainable Tourism Committee at its April 13, 2002 meeting in New Delhi, India.