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World Heritage Icon Value: Contribution of World Heritage Branding to Nature Tourism

World Heritage listing signifies globally outstanding natural and/or cultural heritage: a “top brand” in marketing terms. Does this branding as heritage icons confer economic value through increased tourism expenditure at World Heritage Areas, pre- and post listing, with unlisted but comparable destinations nearby.

by Ralf Buckley

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World Heritage Icon Value: Contribution of World Heritage Branding to Nature Tourism

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