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The International Labour Organisation (ILO) has developed a set of tools specific to a range of tourism sub-sectors, tools that can support countries across the sub-region to develop and upgrade specific micro/small business in a number of tourism areas. The tourism tools provide tourism industry entrepreneurs and those who work with them guidance on how to establish, run and improve businesses. The tourism tools, developed in cooperation with ASEAN under the Small Business Competitiveness (SBC) project, are based on the ILO Community-Based Enterprise Development (C-BED) approach, a sectoral diversification of this peer-to-peer training methodology.
The ILO has developed nine modules for nine different areas, listed below, and has engaged a range of local and international partners across Asia Pacific to adopt and implement training using these within their programs. The ILO in cooperation with ASEAN has also pursued a branding strategy that maximises outreach and optimises local partners’ efforts in spreading awareness of the toolboxes and disseminating more broadly C-BED tools to various parties across Asia Pacific, while sustaining the principles and features of the C-BED model: reaching the hard to reach through community-led, responsive, flexible, and easy to use methodologies.
Tourism Sub-Sector Modules
The ILO’s tourism tools are available for the following sub-sectors contributing to the Tourism Value Chain:
- Destination Management
- Aspiring Entrepreneurs in Tourism
- Handicraft Makers
- Smallholder Farms
- Market Vendors
- Homestay Owners
- Guesthouse Owners
- Restaurants/Food Vendors
- Transportation Management
The toolboxes are made according to C-BED principles: community-led, responsiveness, flexibility, and ease of use. As they are based on a trainerless learning approach, they are low cost and easy to adopt by organisations with limited capacity. Their successful use is largely determined by institutional commitment as well as by community members’ participation.
The ILO’s C-BED-based tourism tools are developed under a Creative Commons 3.0 license, which:
- Permits Reproduction – Permits making multiple copies
- Permits Distribution – Permits distribution, public display, and public use
- Permits Derivative Works – Permits distribution of derivative works and adaptation
- Requires Notie – Requires copyright and license notices be kept intact
- Requires Attribution – Requires credit be given to original copyright holder (ILO)
Under this form of intellectual property license, those accessing and making use of the tools are free:
- to share – to copy, distribute and transmit the work
- to remix – to adapt the work
Undre the following conditions:
Attribution – must attribute the work and materials to the ILO (but not in any way that suggests that the ILO endorses the use or work of any organisation using the materials). Under the Creative Commons 3.0 license, users are free to use the tourism tools shared, adapt them to specific institutional or local requirements, and incorporate their logo and name, while maintaining attribution to the ILO as a source.
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