PATA | Contact

Thread lightly and avoid the peril with apparel

Being a sustainable traveller means also making a conscious decision about your fashion choices. Your sustainable fashion statement will surely leave a positive impact on the places you visit.

Studies have shown that people are willing to pay more in the name of sustainability and ethical fashion; therefore, it would be wise for companies to think in terms of the triple bottom line. Here are some tips on how you can make a difference by engaging in sustainable fashion.

  1. Get yourself an experience:

When visiting culturally rich countries with exquisite local crafts, why not go one step further and visit the artisans themselves. This way, you gain an authentic experience with the locals and some great memories too.

  1. Demand transparency:

Many big-name brands may claim to be sustainable, but it might be a facade to attract more customers. One of the ways you can check whether a company is serious about sustainability or not, is by visiting their website and having a look at their policies.

A transparent supply-chain is another good sign. If a company does not explicitly list its suppliers, you can send them an inquiry yourself. Getting a response is an indicator that, at the very least, they care about their customers. The complexity of supply-chains makes it difficult to assess companies and their ethical sourcing practices.

You can browse The Good Shopping Guide and Oxfam’s Naughty or Nice List to see where certain brands lie in terms of transparency and sustainability.

  1. Look for accreditation

Look for these certifications and labels to induce whether or not your item of clothing qualifies as ethical fashion.

  1. Don’t fall so fast:

Fast fashion is a phenomenon sweeping the globe. Many brands produce clothes that are meant to be discarded quickly. This is adding to the problem of pollution, not just due to clothing that ends up in landfill, but also because of the wasted resources used to make these clothes. In fact, the fashion industry is the second largest contributor to our planet’s pollution plight. Clothes should be a long-term investment. Support companies and brands that understand and address the issue of fast fashion.

So it all boils down to this: go the extra mile, do the research and make an effort to choose what’s right because your decisions have the power to instigate change.

Further reading:

Factory Girls, by Leslie T. Chang

Overdressed: The Shockingly High Cost of Cheap Fashion, by Elizabeth L. Cline

Read more on how you can be a sustainable traveller by packing eco-friendly travel essentials.

Share