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The Integrated Pre-Visit Communication Audit: A User Guide

As a result of the increasing influence of tourism, natural and protected area management continues to evolve from management primarily focused around on-site management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution national parks and protected area managers are now required to balance on-site interpretation activities with pre-visit marketing and demand management activities.

by Mike Reid, Glen Croy and Stephen Wearing

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