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The Blue Yonder, India

Honourable Mention Culture and Heritage Tourism Provider

Blue YonderThe Blue Yonder was set up in 2004, to assist the work of Nila Foundation, that was working to preserve the rich heritage of River Nila (Bharatapuzha) region in Kerala. From this learning, we spread across many states in India, including Tamilnadu, Pondicherry, Rajasthan and many regions in the Himalayas through partnerships.

Our focus has always been about ‘creating better places for people to live and for people to visit’ in that order. We never launched a tourism project first, but always started with community development project. We pursued Gandhian Talisman and we designed all our travel initiatives based on how we could bring in a change into destination and our people. This started with investment into local communities and working with them, increasing their quality of life. It was obvious that once the quality of life was enhanced, the destination by default becomes the natural fit for Responsible Tourism leading to a sustainable tourism destination.

Our business is focused on Co-creation ( we never push our ideas into the community we work with, but we co-create them), Collaboration ( without deep rooted alliances, no change would happen in a destination) and Crowd-sourcing ( We are aware of our limitation as one company, so we always go to the public seeking ideas ).

In the last ten years, we have launched more than 40 initiatives focusing on heritage conservation, livelihood, dignity, natural conservation and community health care to name a few. From 2004, where we launched Musical Trail to bring in dignity, respect and income generation to isolated musicians, to 2015 when we partnered with Kozhikode District administration on Compassionate Kozhikode, we have continued to be innovative and disruptive when it comes to destination development.

 

For more information: The Blue Yonder website