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All posts tagged War

Credit: GLP Films

We’ve all seen it, a destination experiences a tragedy – natural disasters, war, economic problems… Then, global media outlets start to spread the word, bookings decrease and tourism drops dramatically. Negative and/or inaccurate press about the state of tourism economy in a destination can be a challenging uphill battle. However, marketing can very quickly provide solutions to change global traveler perceptions and help market that a destination is “open for business”.

So, how can you quickly and effectively get the message out to the global travel community that a destination is still “open for business” even if it is still a state of recovery? The key to changing perceptions is a strategic distribution plan driven by story-driven content marketing.

Read the full article on marketing resiliency here.

By Laura Knudson & Hilary Lewkowitz for GLP Films.

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Working Together Through Times of War and Conflict

Categories: Green Tips
Comments Off on Working Together Through Times of War and Conflict

migrant shift from the warMost recently our news pages have been covered in stories concerning the migrant shift from the war-torn countries of the middle-east, to Europe and beyond. We are told the horrific tales of the innocent bystanders who have fled their homes in search of safety and brighter prospects for their children. We have recently posted some inspiring articles on how the tourism industry has helped and can continue to help these immigrants.

With such a current example at hand, we can see here and now how war devastates a country, and shuts it off completely from the benefits that the tourism industry can bring. Besides this, these regions often take decades to recover, environmentally, economically, socially, and psychologically. This Saturday, on the 5th of November, the United Nations celebrates the International Day for Preventing the Exploitation of the Environment in War and Armed Conflict. Let’s band together and encourage each other to be hospitable to those visiting our countries. One day, it may be one of us benefiting from the beauty of theirs. If you’re interested in reading more about how conflict affects tourism, click here.

For information about other ways in which you can help people in and from war zones, read this. Providing food, donations, and homes are just some of the inputs you may want to contribute to. 

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October 01 2015 – This year’s World Tourism Day theme ‘1 Billion Tourists – 1 Billion Opportunities’ sounds like a slogan for an advert to entice consumers to buy a product like a laundry detergent or hamburger. The UNWTO invites us to celebrate 1 billion tourist arrivals per year and the seemingly unlimited growth of the travel and tourism industry; it is hoped that by 2030, almost 2 billion people will have embraced the tourist lifestyle. Travindy Read more.