PATA | Contact

All posts tagged sustainable brands

Consumers Are Ready for Full Sustainability, Brands Aren’t

Categories: Recommended Reading
Comments Off on Consumers Are Ready for Full Sustainability, Brands Aren’t

 Credit: Photo by Onnie A 

Sustainability advancements are generally welcomed by shoppers, so why aren’t more companies changing to capitalize?

Words like “sustainable,” “green” and “eco” — even leafy packaging or other marketing materials — tend to draw the eyes of consumers bombarded daily with advertising messages. Secondhand shopping and fashion sharing, frequently marketed as a form of eco-consumerism, have gone mainstream, especially with the younger set.

“Companies should be striving to do the ‘right thing,’ whether their customers care or not,” Rissanen said. “At the same time, those of us who care should pressure the companies whose practices are damaging. We know enough to make the changes — these things are no longer optional.”

Read the full article here.

By Kali Hays for WWD.

Share

Three Sustainability Trends That Have Companies on Their Toes

Categories: Recommended Reading
Comments Off on Three Sustainability Trends That Have Companies on Their Toes

12 June 2015 – As a hospitality company that happens to have wings, customer expectations lead to our constant innovation. Listening to hundreds of other sustainability-focused leaders gathered at the 2015 Sustainable Brands Conference, some exciting trends are emerging. Sophia Mendelsohn Read more.

Share