PATA | Contact

All posts tagged Japan

Standing room only: Tourists walk along Matsubara-dori street approaching the Kiyomizu Temple in Kyoto. Credit: BLOOMBERG

More than 28 million tourists from abroad visited Japan last year, and it seems for sure that the stated goal of reaching 40 million tourists a year by 2020 will be achieved if not surpassed, with or without legalized casino gambling, which is part of the official tourism plan.

That said, a downside has emerged — something the media is calling “kankō kōgai,” or “tourism pollution.” However effective the tourism promotion scheme has been, it didn’t take into account the numbers that actually materialized, nor the fact that many places, even those ostensibly set up for tourism, are not capable of handling the amount of traffic they’ve seen.

Read the full article here.

By Philip Brasor for the japan times.

Share

Australian Tourism Marketing Expenditure Elasticity Estimates

Categories: Case Study, Investment, Management, Marketing, Oceania, Pacific, Return
Comments Off on Australian Tourism Marketing Expenditure Elasticity Estimates

The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic  modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.

by Nada Kulendran and Sarath Divisekera

Download

Australian Tourism Marketing Expenditure Elasticity Estimates

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
Share

This report proposes a model and survey instrument for assessing a destination’s competitiveness in the tourism market. The conceptualisation work and instrument, called the Destination Competitiveness Inventory (DCI), were derived as a result of field trips to Singapore, Japan and China to assess the competitiveness of Australia as  a holiday destination from those three origin markets.

by Roger March

Download

Marketing-Oriented Tool to Assess Destination Competitiveness

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
Share