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Creating an effective corporate social responsibility strategy for your company

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There is no doubt that social and environmental awareness has been on the rise. With increasing competition to attract and keep talent, companies that have corporate social responsibility programs are deemed more attractive to both prospective employees and customers.

By creating an effective CSR strategy, you will not only be helping your company succeed but you will also be supporting the greater community in which it operates. Here are some of the many tips for creating an effective CSR strategy for your company:

  1. Commit to a cause that resonates with the mission, vision and values of your company

If you choose to support a specific cause, make sure that it is important that the cause resonates to all your team (both employees and clients) so they can devote themselves to it. For example, if your company makes cookies, an appropriate CSR cause could be to advocate for sustainable palm oil, as it has a direct link.

To gain further knowledge on this topic read this article.

  1. Establish achievable goals

Set realistic objectives, even if they seem small, rather than lofty over the top targets that will never be achieved. Build your goals on current resources rather than big-picture dreams. Remember you will have to measure them later so don’t load yourself with a huge baggage you can’t support.

  1. Be fully dedicated to the cause

Consistency is one of the keys for a good CSR strategy; be sure that all departments are fully engaged. Once you have managed to create a credible approach, don’t forget to monitor and measure its impact.

  1. Partner with reputable NGO’s

Partner with an NGO that is working directly with your cause. This organization can help guide your publicity surrounding your CSR efforts, and can ensure that your efforts are recognized.

Organizations such as Charity Watch, BBB Wise Alliance and Charity Navigator can help you with the selection.

  1. Make sure the team is included

If employees are fully engaged, they will be more receptive to the company’s values. It is important that all departments are aware of your organisation’s CSR strategy in order to help execute it. If you have doubts on how to increase your employees engagement read our article on how to “Boost your Green Team”.

  1. Share your story

Again, it’s all about engagement. Tell your costumers about your CSR efforts. Moderns consumers will reward companies that are socially and environmentally aware. Having and promoting a CSR strategy will earn you a competitive advantage over your competition.

  1. Measure and monitor

You can’t manage what you don’t measure. Get a baseline, then measure your impact and monitor any change over time. Although it can get challenging, it’s easier to ask for help if you have data to bolster your case. Here you have some tips that may help you reach this goal.

As most companies are now aware of the advantages of having a CSR program, unfortunately some are exploiting CSR for inauthentic purposes. This has caused serious concerns to customers that are now less naïve to these issues. Obtaining certification is a great way to ensure to your customers that you are not joking on this matter.

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Credit: Jeremy Smith on WTM

Last week, I spent a night in a hotel in Brussels that has taken a circular economy approach to redesigning the way its loyalty scheme works. Following on from my previous blog about how we in the industry can engage tourists by making them proud to be part of our efforts to promote sustainability, I want to look today at how rethinking the way such loyalty programmes operate could further help deliver on our aims.

Most people staying in a hotel – especially a city-based one – don’t just stay in the hotel. They wander out and explore. So why don’t hotels create partnerships with ethical shops, experiences, restaurants, low carbon transport alternatives and more in the neighbourhoods where they work. Such a ‘Hotel Eco Loyalty Programme’ (HELP) could provide me with discounts and incentives at these establishments and operators, helping me discover the city through them while supporting their efforts to assist the communities and environments where they work.

Read the full blog post here.

By JEREMY SMITH for WTM

 

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Having formed and implemented a green team at your company is a crucial first step in ensuring sustainability practices are put into practice. However, keeping it active and effective can pose a new challenge – one that may be more difficult than expected. This Green Tip shares some ideas to keep in mind to ensure your staff stays happily committed to a greener future.

Firstly, it is important to hold regular meetings. Agreeing to meet on a regular basis will help to give everyone a better sense of the meaningfulness of their commitment. Keeping everyone in the loop on arising issues and finding common ground on the development of projects will also help the team members to brainstorm new ideas and encourage them to share feedback on what’s working and amendments may be required. Setting priorities by discussing most doable projects and setting realistic goals will be beneficial to ensure fruitful achievements.

Allow the meeting to be a fun get-together as you will get more active participation if you lighten the mood. You may consider turning the next meeting into a healthy lunch meeting – boosting your team members with some nourishment may be a great way to recharge.

Be sure to always recognize and show appreciation for your green team members and volunteers. While some may be drowning in work at times, it is important to break down barriers to engagement by spreading out the work load. Encourage collaboration and learning.

Lastly, get the word out on the involvement of your green team members by creating a newsletter or blog to show everyone else how easy it is to get involved and be the change they want to see.

You can also find more tips for a successful green team here.

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Inspiring your community to go green

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Inspiring your community to go green

Increasingly, people are looking at ways to reduce their ecological footprint. But is simply greening your own lifestyle enough? How can we also impact our communities, our friends and family, neighbourhoods, towns, cities and, ultimately, our societies?

Here are six ways to inspire your community:

  1. Reconnect

To inspire sustainability efforts in your community, you need to be part of it. Talk to the people around you and seek their opinions. Show support in your community and get involved. Educate yourself on the issues that affect your community and become a leader. Use your new knowledge to start community discussions on sustainability initiatives.

  1. Educate others

Your biggest potential for influencing others is by actions, attitudes and by setting the right example. Be open and honest about your choices and encourage others to follow the same path. For more information and knowledge related to sustainable and socially responsible tourism, visit: PATA’s sustainability website.

  1. Form a Green Team

Form a green team within your community. Having a green team is an important step along the path towards the objective of becoming more environmentally sustainable. It also increases engagement within your community. Check out: how to form a green team.

  1. Local engagement

community engagement

Engage directly with your local community on green projects. What are you planning for EarthDay 2017 on April 22? Gain inspiration from PATA EarthDay activities. Consider neighbourhood clean-up projects; tree planting, community carpooling, recycling and volunteering activities.

  1. Make it easy and enjoyable

Good intentions are fine – but it is meaningful actions that make a difference. For example, if recycling isn’t convenient it is less likely to happen. Visible, conveniently placed recycling bins make it easier for your local community to participate in a recycling programme.  Positive engagement creates positive outcomes in every community. Make sure that you add a little fun to every sustainability project.

  1. Buy local

When you purchase a locally-made product it supports your local economy and benefits the environment by reducing its carbon footprint. Buy locally grown food and handicrafts directly from neighbourhood markets and artists. It’s also a great way to get to know your community.

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The business case for sustainability and social responsibility: employees in the spotlight

Categories: Green Tips
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Today there is an undoubtedly a strong business case for sustainability and corporate social responsibility. This social responsibility includes the management of the relationship between social responsibility programmes and employees.

Companies whose employees are fully invested in and engaged with their programme are witnessing increases in employee productivity traceable to deeper kinship with customers and strengthened loyalty. Along with increased satisfaction, this relationship can decrease turnover, attract best talent, and subsequently have a positive impact on earnings and overall business success in the long term.

Companies that have corporate social responsibility programmes are also very attractive to younger generations. For example, in research conducted by Salt, Generation Z actually “expects their employers to make money by including social and environmental factors in their business decisions.”

Remember that employees are an important stakeholder and should also benefit from your sustainability programme. If they are benefiting, then you will certainly have a very strong business case for sustainability.

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The aim of the research project was to evaluate and assess urban tourism environments, including urban national parks, in the context of universal design principles. A secondary objective was to estimate the economic contribution of tourists with a disability using the Australian Tourism Satellite Account.

by Simon Darcy, Bruce Cameron, Larry Dwyer, Tracy Taylor, Emma Wong and Alana Thomson

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