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Longtail boats in Surin Island, Thailand. Credit: Getty Images on cnbc.com

As part of a shift toward natural resource preservation, some major destinations — and the people who visit them — are becoming more attuned to the environmental impact of tourism.

 The shift is disrupting some of the traditions associated with tourist hotspots, and given rise to a trend where environmentally sustainable outcomes are emphasized over mere ‘experience’ vacationing.

The dynamic is taking place against a backdrop of a very busy market for international tourism, which the World Tourism Organization expects to climb to 1.8 billion by 2030. Since 2000, worldwide destination seeking has jumped by more than 50 percent, the organization notes.

Read the full article here and learn more about a trend that is underway, where environmentally sustainable outcomes are emphasized over mere ‘experience’ vacationing and how sustainability can improve our vacation and then affect us when we go home.

By Samantha Kummerer for CNBC.com

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Credit: GLP Films

We’ve all seen it, a destination experiences a tragedy – natural disasters, war, economic problems… Then, global media outlets start to spread the word, bookings decrease and tourism drops dramatically. Negative and/or inaccurate press about the state of tourism economy in a destination can be a challenging uphill battle. However, marketing can very quickly provide solutions to change global traveler perceptions and help market that a destination is “open for business”.

So, how can you quickly and effectively get the message out to the global travel community that a destination is still “open for business” even if it is still a state of recovery? The key to changing perceptions is a strategic distribution plan driven by story-driven content marketing.

Read the full article on marketing resiliency here.

By Laura Knudson & Hilary Lewkowitz for GLP Films.

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WTTC Tourism for Tomorrow Awards finalists

The World Travel & Tourism Council (WTTC) is pleased to announce the 15 Finalists for its 2017 Tourism for Tomorrow Awards. The 2017 Finalists cut across five continents in the following categories: Community, Destination, Environment, Innovation and People.

The WTTC Tourism for Tomorrow Awards, now in its 13th year, showcases business practices of the highest standards that balance the needs of ‘people, planet and profits’ within our sector.

The 2017 Awards fall within the UN International Year of Sustainable Tourism for Development, all 15 Finalists illustrate great commitment to “support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector than can contribute to the Sustainable Development Goals”, as the International Year calls for.

Following a rigorous 3-phase judging, which includes an onsite evaluation, Winners of the 2017 Tourism for Tomorrow Awards will be announced during the Awards Ceremony at the 17th WTTC Global Summit, taking place in Bangkok, 26 – 27 April 2017.

David Scowsill, President & CEO of WTTC said: “I am extremely pleased to once again see such inspiring business leadership amongst this year’s Finalists. This year saw a 36% rise of applications, which shows not only that more and more Travel & Tourism companies are looking to operate sustainably but also an increased interest to share company best practices and thereby educate peers and governments.

As the Travel & Tourism sector continues to grow, WTTC currently estimates global Travel & Tourism to have grown by 3.1% in 2016, we have to ensure we safeguard the environment, local communities and cultural heritage, and our Awards programme calls on tourism businesses to showcase just that.”

Awards Lead Judge, Graham Miller, Executive Dean, Faculty of Arts and Social Sciences at the University of Surrey, said: “The 2017 Finalists illustrate how widespread the notion of sustainable tourism has become. While sustainability used to be focused around the preservation of nature, this year, the organisation’s missions are, amongst other things, centred around innovative value creation for societies, travel technology for those with accessibility needs, and empowerment of the young workforce.”

The Finalists of the 2017 WTTC Tourism for Tomorrow Awards, which is Headline sponsored by AIG Travel for the second year, are:

Community Award Finalists, whose organisations are committed to sustainable tourism leadership in local community development, empowerment and cultural heritage

  • Cinnamon Wild Yala, Sri Lanka
  • G Adventures, Canada
  • Ol Pejeta Conservancy, Kenya

Destination Award Finalists, who show commitment to supporting and delivering sustainable tourism best practices in their destinations:

  • Botswana Tourism Organisation, Botswana
  • City of Bydgoszcz, Poland
  • Pallas-Yllästunturi National Park, Finland

Environment Award Finalists, whose organisations and companies achieved environmental best practice through biodiversity conservation, protection of natural habitats, addressing climate change, and green operations:

  • Biosphere Expeditions, UK
  • Caiman Ecological Refuge, Brazil
  • Misool, Indonesia

Innovation Award Finalists, who provided innovative solutions to overcoming the challenges faced by Travel & Tourism in implementing sustainability in practice:

  • NATIVE Hotels and Accessible Tourism, Spain
  • Soel Yachts, Netherlands
  • The Mapping Ocean Wealth initiative led by the Nature Conservancy, USA

People Award Finalists, who are dedicated to the development of capacity building, training and education to build a skilled tourism workforce for the future:

  • Desert & Delta Safaris, Botswana
  • STREETS International, Vietnam
  • The J. Willard and Alice S. Marriott Foundation’s China Hospitality Education Initiative (CHEI), China

The Winner Selection Committee is chaired by Fiona Jeffery OBE, Chair of the WTTC Tourism for Tomorrow Awards and include a further 15 independent judges from within the Travel & Tourism sector.

Fiona Jeffery OBE, Tourism for Tomorrow Awards Chair, said: “Now more than ever it’s important to highlight how tourism positively connects people across the planet and brings great social and economic benefits to destinations. The 2017 Tourism for Tomorrow Award Finalists demonstrate a commitment to long term vision in preference to short term gains and provide inspiring examples of responsible leadership in their businesses. The true value of the awards is the insight and learning which can be shared across the industry and I’m looking forward to hearing their stories during the WTTC Global Summit in April 2017.”

For the full list of finalists and more about the Awards, read more here.

Click here for the original article by WTTC.

To view the announcement of the 2017 Tourism for Tomorrow Awards Finalists, presented by Lead Judge Graham Miller, please click here.

Copyright @ WTTC 2017

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WTTC challenges: T4T Logo_RGB

The World Travel & Tourism Council (WTTC) challenges Travel & Tourism organisations to show how sustainable they are by entering their sustainable business initiatives for the Tourism for Tomorrow Awards 2017.

David Scowsill, President & CEO, WTTC said: “I am pleased to announce that the twenty-eighth annual Tourism for Tomorrow Awards programme is now open for entries. Through the Tourism for Tomorrow Awards 2017 we shall highlight the commitment of the Travel & Tourism sector to the Sustainable Development Goals adopted by all 193 Member States of the United Nations in September 2015.

Companies and organisations that enter for these awards can show WTTC challenges: applynowgovernments and other tourism organisations how growth and successful business models go hand in hand with the safeguarding of local communities, the environment and cultural heritage.

Fiona Jeffery OBE, former Chairman of World Travel Market and Founder and Chairman of the international water aid charity Just a Drop, will be chairing the Awards for the third time. She commented: “Tourism is a force for good, it connects people from different cultural backgrounds and environments. The WTTC Tourism for Tomorrow Awards celebrate the achievements of ethical tourism businesses around the world that look to give back to local communities by enhancing livelihoods where they operate and protecting the environment and cultural traditions to ensure a sustainable world for the future.

I am delighted to be chairing again, and hope to again see many inspirational businesses apply for the 2017 programme.”

AIG Travel, Inc., the travel insurance and global assistance division of leading international insurance organisation American International Group, Inc., will be the Official Headline Sponsor of the Awards programme for the second year.

Jeff Rutledge, CEO, AIG Travel, Inc., said: “AIG is committed to furthering the sustainability efforts of the Travel & Tourism industry, and we are honored to continue our support of the Tourism for Tomorrow Awards in 2017. Through education and the sharing of best practices, I am confident we can all make a difference by implementing eco-friendly business processes.”

Lead judge, Professor Graham Miller, chair in sustainability in business at the University of Surrey, will oversee a rigorous independent judging and on-site evaluation process carried out by an international panel of experts representing academia, non-profit organisations, government and the private sector.

This year applicants can enter in the following five categories: Community; Destination; Environment; Innovation; and People.

The 2017 Finalists will be announced in January 2016 and the winners will be announced during the WTTC Global Summit 2017 in Bangkok, 26-27 April 2017.

The 2016 award winners were; Community Award: Expediciones Sierra Norte, Mexico; Destination Award: Parkstad Limburg, Netherlands; Environment Award: The Botswana Rhino Conservation Project by Wilderness Safaris, Botswana; Innovation Award: Carmacal Carbon Calculator by ANVR – The Netherlands Travel Trade Association, Netherlands; People Award: Youth Career Initiative, United Kingdom & worldwide.

Have a look at the Tourism for Tomorrow Awards 2017 Brochure.


Media Relations
For Press Kits and any other downloadable material, please click here.
For any media enquiries or interview requests, please contact

Annebeth Wijtenburg, Communications Manager
annebeth.wijtenburg @wttc.org
+44 (0) 20 7481 6483

Read more at: http://www.wttc.org/media-centre/press-releases/press-releases/2016/WTTC-challenges-tourism-businesses-to-show-how-sustainable-they-are
Copyright @ WTTC 2016

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Downloads for the ILO C-BED-Based Tourism Tools in Thai will be available soon. 

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Downloads for the ILO C-BED-Based Tourism Tools in Tagalog will be available soon. 

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Downloads for the ILO C-BED-Based Tourism Tools in Malay will be available soon. 

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Download the following ILO C-BED-Based Tourism Tools from the Lao Toolkit

Destination Management Training Guide

Destination Management Good Practice Guide

Aspiring Entrepreneurs Training Guide

Handicraft Makers Training Guide

Handicraft Makers Good Practice Guide

Smallholder Farmers Training Guide

Market Vendors Training Guide

Market Vendors Good Practice Guide

Homestay Owners Training Guide

Homestay Owners Good Practice Guide

Guesthouse Owners Training Guide

Guesthouse Owners Good Practice Guide

Restaurant/Food Vendor Training Guide

Restaurant/Food Vendor Good Practice Guide

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This study found understanding the strategic value and design of collaborative linkages in tourism is likely to play a significant role in ensuring businesses’ competitiveness and supporting the sustainability of destinations. Its objectives were to determine the factors that hinder and/or foster collaboration between tourism and/or non-tourism businesses; identify the respondents’ perceptions of costs, benefits, risks, current barriers, and potential actions to encourage collaboration in and across regions. It then used the information to identify gaps, future opportunities and possible directions for collaboration in regional areas.

by Pascal Tremblay and Aggie Wegner

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Cambodia 2

Floating Village in Cambodia

The Disproportionate Growth of Tourism, or what I would personally call “The Bucket List Phenomena”, is something affecting many countries and regions around the globe. The problem is that it is not sustainable, already sites like Angor Wat and others around the globe have too many visitors, more than they can cope with to the point where sites are getting damaged and their future sustainability threatened. Mario Hardy. Read more.

 

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