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Success Factors in Cultural Heritage Tourism Enterprise Management

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This project sought to identify critical factors for successfully balancing viable cultural heritage tourism (enterprise with heritage conservation goals. Information was gathered from site visits and interviews with operators and cultural heritage managers. The outcomes will be of interest to government agencies and heritage tourism operators in the public and private sector.

by Jack Carlsen, Michael Hughes, Warwick Frost, Celmara Pocock and Vicki Peel

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