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Restaurants As A Contributor To A Tourist Destination’s Attractiveness: Phase Three (Part I) Consumer Report

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This report aims to develop a better understanding of the contribution of the restaurant sector destination’s attractiveness. It explores in detail consumers’ perceptions, values and opinions in they value in a restaurant when on holiday and why. Specifically, the report investigates consumers’ patterns, the influence of various information sources on tourists’ restaurant choice, as well as reasons for dining out when on holiday. In addition, the report attempts to understand the influence and role of restaurants in consumers’ travel destination choice.

by Beverley Sparks, John Bowen, and Stefanie Klag
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