by Laura Freeman, Sustainability Associate, PATA.
On Saturday night the PATA team turned off their lights for one hour to show support for Earth Hour, a global event which celebrates our planet and harnesses the power of collective action to change climate change.
There were over 1.2 million individual actions taken in 2016 and we are proud to say that PATA was a part of this result.
It is extremely important for businesses and organisations today to support and participate in events such as Earth Hour. There has never been a more important time to take action on climate change for the health of our planet.
As an international tourism association, we are able to reach further, influencing organisations and businesses that we work with. We are able to influence our networks and followers and most importantly, our own team.
It is also important that leaders of an organisation or business supports and encourages participation in events such as Earth Hour. With their leadership, the team is empowered and more likely to jump on board.