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Prosper: An Evaluation of Tourism Contribution to Regional Economies

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Prosper was established to develop context specific yet holistic models for assessing the value of tourism in regional destinations. The research has produced a range of immediately useful tools, including: a template for collecting and analysing indicators of the economic, social, and environmental value of tourism, a methodology for conducting Prosper research in a variety of regional settings, a research book documenting lessons learned from the case studies, a template for delivering relevant Prosper indicators relating to employment, business activity, and development patterns through Decipher.

by Dean Carson, Jim Macbeth and Damien Jacobsen

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