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Promoting Persuasion in Protected Areas: A guide for Managers who want to use Strategic Communication to Influence Visitor Behaviour

The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites.

by Sam H Ham, Terry J Brown, Jim Curtis, Betty Weiler, Michael Hughes and Mark Poll

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Promoting Persuasion in Protected Areas: A guide for Managers who want to use Strategic Communication to Influence Visitor Behaviour

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