As a federal enterprise, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH supports the German Government in achieving its objectives in the field of international cooperation for sustainable development. It provides viable, forward-looking solutions for political, economic, ecological and social development in a globalised world.
On behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), GIZ is currently implementing some 50 projects with a tourism component. Many of these projects are active in the field of environmental protection and resource management, with the aim to tap new resources of income for people living in the periphery of nature reserves.
Sustain.pata.org is an online resource tool developed with the generosity of GIZ, which, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), has provided PATA with a grant to support the implementation of the project.
The primary aim of the project is to support the increased engagement of PATA in the promotion of sustainable development and inclusive green growth through tourism. This project will reinforce PATA’s efforts to encourage and engage the Asia Pacific visitor economy to adopt good practices in sustainability and corporate social responsibility (CSR).
“We are delighted that the German government has shown such confidence in PATA” said Martin Craigs, former PATA Chief Executive Officer. “This project will make it easier for tourism enterprises to develop and implement sustainable practices, to reduce the eco footprint, increase the positive socio-economic impact and contribute to the preservation and culture in Asia Pacific.”
The project will benefit PATA members by providing resources and knowledge to achieve sustainability. The project vision is to create a global information, exchange and learning platform that will showcase how sustainability activities can drive business and contribute to the triple-bottom line.
“’The reason we have decided to support the sustainable development of tourism in Asia Pacific through PATA is that this more than 60 year-old organization offers, through its extensive network with both the public and private tourism sector, the best multiplication effect for the dissemination and promotion of sustainable tourism practices in Asia Pacific,” said Klaus Lengefeld, Leader of the sector project ‘Sustainable Development through Tourism’, GIZ.
Lengefeld further stated, “Since we do not have all the structures to support the implementation of our detailed objectives in Asia Pacific, we are grateful that PATA is offering us a unique platform for amplification. Since the region has the biggest and fastest growing visitor economy of the developing world, it is particularly challenging to achieve our goal, which is to minimize the negative impact of tourism growth on natural and cultural environment, whilst maximizing the contribution to sustainable and inclusive economic development.”