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Megatrends Underpinning Tourism to 2020: Analysis of Key Drivers for Change

This report explores the way in which some key drivers could affect the tourism industry, both international and domestic, to the year 2020. An exploration of these trends allows important change agents, on both the supply side and the demand side of tourism, to be highlighted and discussed, strategies formulated by destination managers, and tourism operators to develop tourism in a sustainable way. While the implications extend to all tourism destinations and operations, the focus is on Australia in particular.

by Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper

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Megatrends Underpinning Tourism to 2020: Analysis of Key Drivers for Change

 

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