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Mario Hardy on how PATA put sustainability at the organisation’s core

Mario-Hardy-PATAMario Hardy, CEO of the Pacific Asia Travel Association (PATA), speaks with Anula Galewska about the organisation’s commitment to sustainable tourism and what Asia needs to take sustainability to the next level.

Dr. Mario Hardy is Chief Executive Officer, Pacific Asia Travel Association (PATA). Dr. Hardy has close to 30 years of combined leadership, corporate development and change management experience. Prior to PATA, Mario worked 14 years for UBM/OAG a business with a focus on data analytics and events for the aviation sector and occupied several leadership roles in London, Beijing and Singapore.

ANULA: PATA actively advocates for sustainable tourism. What is your goal?

MARIO: Our aim is to educate, train and create awareness. We want to educate people from the tourism industry on practical ways of being more environmentally friendly, how they can engage with local communities, and also to inspire people to think about sustainability differently than they were thinking before.

People usually link sustainability with the environment, which of course is very important but shouldn’t be limited to it. Sustainability includes social, economic and cultural aspects, and my feeling is that we don’t address these issues enough. For example, we should educate people as to how tourism can improve the wealth of local communities.

People usually link sustainability with the environment, which of course is very important but shouldn’t be limited to it. Sustainability includes social, economic and cultural aspects, and my feeling is that we don’t address these issues enough.

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