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Concepts of Tourism Yield and their Measurement: Executive Summary

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The report develops tools for measuring and enhancing the yield from tourism at the business, regional and national level. It clarifies the different concepts of tourism yield. Different stakeholders (operators, governments, community, researchers etc.) mean different things by ‘yield’ and this presents a barrier to communication and policy discussion.

by Larry Dwyer, Peter Forsyth, Liz Fredline, Leo Jago, Marg Deery and Sven Lundie

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Dwyer_ES-Tourism-Yield

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