Consumer Demand for responsible Travel
A variety of market studies in recent years have documented sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.
- “Concern about sustainability and the planet is top of mind for everybody… [O]ver 98% of consumers in every market worldwide view themselves as environmentalists.” —James Canton, CEO, Institute for Global Futures, San Francisco.
- Environmental concern is “the biggest social trend for the rest of our careers.” —Daniel Levine, Executive Director, Avant-Guide Institute, New York.
- “Green is no longer just a trend. It’s a way of life.” —Fran Brasseux, Executive Director, HSMAI (Hotel Sales and Marketing Association International)Foundation
Surveys and Statistics show…
- A 2013 Travel Guard survey of travel agents concluded “green travel is here to stay.” The survey found “24% of those who responded noted that interest in green travel is currently the highest it’s ever been in the last 10 years, and 51% reported that interest has remained constant throughout this time period.” By CREST. Read More.