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Bitter irony of UNWTO’s 1 Billion tourists – 1 billion opportunities campaign

October 01 2015 – This year’s World Tourism Day theme ‘1 Billion Tourists – 1 Billion Opportunities’ sounds like a slogan for an advert to entice consumers to buy a product like a laundry detergent or hamburger. The UNWTO invites us to celebrate 1 billion tourist arrivals per year and the seemingly unlimited growth of the travel and tourism industry; it is hoped that by 2030, almost 2 billion people will have embraced the tourist lifestyle. Travindy Read more.