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Australian Tourism Businesses Accreditation: Factors Impacting the Uptake of the ATAA Standard in Australia

In the interests of ensuring that high quality tourism products and services are delivered throughout Australia,  there is an urgent need to identify the reasons why the national tourism business accreditation standard has not  been fully embraced by the tourism industry. It was intended that this report examine the background of  accreditation and identify the issues impacting the uptake of the Accreditation Standard at a national level. The  study should provide a base upon which further work in tourism accreditation can be undertaken.

by Jack Carlsen, Leo Jago, Rob Harris and Ray de Silva

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