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An Analysis of the Domestic Wildlife Tourism Market in Australia

This report considers the role of wildlife tourism in the Australian domestic market through a study based on a telephone interview survey of 1356 respondents from all over Australia. The aims of this study were to assess the role and significance of wildlife experiences within the Australian domestic tourism market; establish a typology of domestic wildlife tourists through market segmentation and develop market profiles; and examine motivations for and satisfaction levels with wildlife encounters amongst domestic wildlife tourists.

by Liz Fredline

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An Analysis of the Domestic Wildlife Tourism Market in Australia

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