PATA | Contact




The Code for Sustainable Tourism was adopted by both PATA and APEC as a reflection of their strong commitment to tourism growth across the Asia and Pacific region that is viable and sustainable over a long-term future.


This code urges PATA International and Chapter members and APEC Member Economies to:


Conserve the natural environment, ecosystems and biodiversity

  • CONTRIBUTE to the conservation of any habitat of flora and fauna, affected by tourism
  • ENCOURAGE relevant authorities to identify areas worthy of conservation and to determine the level of development, if any, which would be compatible in or adjacent to those areas
  • INCLUDE enhancement and corrective actions at tourism sites to conserve wildlife and natural ecosystems.

Respect and support local traditions, cultures and communities

  • ENSURE that community attitudes, local customs and cultural values, and the role of women and children, are understood in the planning and implementation of all tourism related projects
  • PROVIDE opportunities for the wider community to take part in discussions on tourism planning issues where these affect the tourism industry and the community
  • ENCOURAGE relevant authorities to identify cultural heritage worthy of conservation and to determine the level of development if any which would be compatible in or adjacent to those areas
  • CONTRIBUTE to the identity and pride of local communities through providing quality tourism products and services sensitive to those communities.

Maintain environmental management systems

  • ENSURE that environmental assessment is an integral step in planning for a tourism project
  • ENCOURAGE regular environmental audits of practices throughout the tourism industry and to promote desirable changes to those practices
  • ESTABLISH detailed environmental policies and indicators, and/or guidelines for the various sectors of the tourism industry
  • INCORPORATE environmentally sensitive design and construction solutions in any building or landscaping for tourism purposes.

Conserve energy and reduce waste and pollutantsDSC08775

  • FOSTER environmentally responsible practices for:
    • Reducing pollutants and greenhouse gases
    • Conserving water and protecting water quality
    • Managing efficiently waste and energy
    • Controlling noise levels and
    • Promoting the use of recyclable and biodegradable materials

Encourage a tourism commitment to environments and cultures

  • ENCOURAGE those involved in tourism to comply with local, regional and national planning policies and to participate in the planning process
  • FOSTER, in both management and staff of all tourism projects and activities, an awareness of environmental and cultural values
  • ENCOURAGE all those who provide services to tourism enterprises to participate through environmentally and socially responsible actions
  • SUPPORT environmental and cultural awareness through tourism marketing.

Educate and inform others about local environments and cultures

  • SUPPORT the inclusion of environmental and cultural values in tourism education, training and planning
  • ENHANCE the appreciation and understanding by tourists of natural environments and cultural sensitivities through the provision of accurate information and appropriate interpretation
  • ENCOURAGE, and support research on the environmental and cultural impacts of tourism.

Cooperate with others to sustain environments and cultures

  • COOPERATE with other individuals and organisations to advance environmental improvements and sustainable development practices, including establishing indicators and monitoring
  • COMPLY with all international conventions and national, state and local laws which safeguard natural environments and cultural sensitivities.


The APEC/PATA Code for Sustainable Tourism was signed by the APEC Chairperson and the PATA Chairperson at the 50th PATA Annual Conference in Kuala Lumpur, Malaysia.